WomenDrivers.com

www.women-drivers.com

Started Women-Drivers.com (In the automotive sector) after my employer downsized in June 20008. I was Senior Marketing Director of a home decorative lighting company that sold to retailers.

Growing up in Venezuela and later working abroad in China and India, I realized that negotiating is simply cultural. Women in other countries are very comfortable negotiating for themselves. But, here in America, some women are uncomfortable with the idea of negotiating.

I founded Women-Drivers.com in 2008 to address the hesitation many women experience when going to purchase a vehicle. The site connects women and families with certified Women-Drivers Friendly™ car dealers. Dealerships are recognized as women-friendly by consumers who rate their experience when purchasing, browsing and servicing their vehicles. These real-time reviews assist future car buyers to locate women-friendly dealers in their city.

The mission of Women-Drivers.com is to empower women and automobile professionals in having mutually satisfying commercial relationships. The Company markets the experiences, data and findings, including the proprietary Women Satisfaction Index™ INSIGHTS, to the auto industry. The analytics, provided in detailed reports, guides dealerships on how to shift women browsers into buyers.

 

 

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